I was the craziest when pregnant.
There was no organic and sustainable maternity wear at that time.
The available resources and manipulation in them freaked me out.
Therefore, harmonious fashion which is also reciprocal was my idea.
We established the brand first in the post-maternity & pre-maternity
range while slowly building our expertise in fashion for between 24-40
years. Terraamsh is about making someone feel better about themselves
through fashion. It was about feeling powerful, graceful, and happy.
I realized that fashion then was guilt-ridden and conscience stricken.
I gobbled upon resources that could be all-inclusive on available
unapologetic materials. The kinds of cotton including organic cotton
and kala cotton. Kala Cotton is indigenous to Kachchh and organic as the
farmers don't use pesticides. It is one of the genetically pure cotton
species remaining in India.

Organic cotton is grown using method that have a low impact on
the environment. Terraamsh is conscious of Global Organic Textile
Standard. The GOTS has a clear textile processing standard for
organic fibers including ecological and social criteria, backed up
by independent certification of the entire textile supply chain.

Unapologetic natural dyes and catalogs of colors were explicit in
nature to inquire upon. Glorious colors can be produced in the
kitchen, from insects, leaves, stalks, flowers, etc. Five hundred
species of plants produce indigo blue and bark while fungi can
produce brown. Extracts are derivatives of these natural materials
and are fine, concentrated powders or liquids.

Colors were a means of social status, but have become the synthesized ones
We decided to make colors more than just a source of pleasure to
something environmentally valuable. I decided that Terraamsh will nudge
sustainable behavior and motivate people into making natural dyes worthy
of social status.

With more care & intention, I learned different facets of eco-printing
from my Japanese, Indonesian & Russian pals. Went all in & did extensive
research. My early focus was on pre & post-maternity clothing. Pregnancy
changes women all at once. Women adapt to pregnancy depending on their
context and environment. I wanted to put new mothers at ease with my brand.
There was no other way than to dress them with the most natural and organic
outfits. Terraamsh has probed into the roots of eco-printing and natural dyeing
way too much to help new mothers. Over the years, after a lot of learning &
research, we can now vouch for our products' safety and sustainability. We
support mother earth by supporting young women who want to embrace motherhood.
Overall, Terraamsh is about shifting the behavior of customers toward sustainable
and conscious purchasing, starting with young mothers, yielding unanxious
ecstasy in the fashion & shopping experience.