I was very particular about maternity wear. There was no organic and sustainable option available at that time, and many resources felt manipulated and unsafe. My idea was to create harmonious fashion that was also reciprocal. We established the brand first in the pre- and post-maternity range while slowly building our expertise in fashion for ages 24-40. Terraamsh is about making someone feel better about themselves through fashion — feeling powerful, graceful, and happy.

Organic cotton is grown using methods that have minimal impact on the environment. Terraamsh follows the Global Organic Textile Standard (GOTS), which provides ecological and social criteria, backed by independent certification of the entire textile supply chain. Our natural dyes are unapologetically made from plants, insects, leaves, and flowers. Five hundred species of plants produce colors like indigo and brown, and these extracts are concentrated powders or liquids. Colors at Terraamsh are more than just aesthetic — they carry value, meaning, and environmental respect.

I learned eco-printing techniques from friends in Japan, Indonesia, and Russia, and applied this knowledge to pre- and post-maternity clothing. Pregnancy changes a woman's body, and I wanted to make new mothers feel at ease with natural, safe, and organic outfits. Over the years, our expertise ensures safety, sustainability, and a conscious connection to fashion, starting with young mothers.